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  1. Home
  2. Sporting Goods Market

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Are you a sporting goods dealer, sales rep or team apparel specialist? If so, you've found an all-star supplier of performance and fan apparel for schools, teams, booster clubs, community leagues, gyms and resorts. Whether it's spirit wear for loyal fans, tees for a fun run or sideline apparel for coaches, SanMar's Sporting Goods experts can help you score sales opportunities in these lucrative markets.

A Winning Brand Lineup

SanMar has the top brands your team-focused customers demand.

  • Sport-Tek®: America's premier brand of imprintable gear for the field or the stands
  • Port Authority®: America's #1 private corporate clothing label
  • Port & Company®: Value-conscious, everyday basics for active adults and youth
  • District®: Fashion basics for everybody
  • OGIO®: The revolutionary name in gear bags and apparel
  • Nike: Apparel as equipment that helps workspace warriors and athletes achieve their potential
  • Champion®: It's all about the team.
  • BELLA+CANVAS®: Responsible tees and fleece that aim to BE DIFFERENT in the market of fashion basics.
  • Gildan®: Basic activewear driven by quality and value pricing
  • Hanes: The traditional sportswear favorite for adults and youth
  • Volunteer Knitwear®: Proudly American Made

We offer 24 brands to give you a competitive advantage when outfitting teams large and small. You'll find intermural, select team uniforms, value-priced performance tees for events and a huge variety of apparel, bags and caps in the colors fans need to support their favorite team.

We're Good Sports

We value product safety, security and socially responsible business. All SanMar's products meet the guidelines of the Consumer Product Safety Improvement Act. We ensure safety and security through our supply chain as a certified partner with Custom-Trade Partnership Against Terrorism. SanMar is the only wholesale apparel company Fair Labor Association accreditation.

SanMar has been family-owned and customer-focused for more than 45 years. We have the most on-hand inventory among wholesale suppliers. We operate 8 warehouses with more than 4 million square feet of inventory space which allows us to ship to over 99.7% of the United States population within 2 days. Although we're proud of how we've grown, we remain true to the core values that our family-owners hold dear - service and trust. 

Meet the Sporting Goods Team

Our Sporting Goods team is available to assist you with strategy planning, roadmen training, seminars, sales development and profit development and maximization. With over 30 years of combined experience in the sporting goods arena, our ultimate goal is to help you grow your business.

Rachelle Manning

Rachelle Manning, Sporting Goods Channel Manager

Rachelle joined SanMar in 2013 and is currently the Director of the Sporting Goods Division, sharing her invaluable insight about sporting goods and apparel. She earned her Bachelor of Science in Business at Sacramento State University, where she also played softball and basketball. Her master’s thesis from the University of Tennessee, titled “Marketing Intercollegiate Women’s Softball: Important Considerations,” was used to support the UT softball program and other SEC programs. Prior to joining SanMar, she worked for Wilson Sporting Goods for 13 years. Rachelle is a proud member of the National Sporting Goods Association and a voting member of their Hall of Fame selection committee. She is a member of the Sport & Fitness Industry Association, serving on their Technology & Innovation steering committee. She is also on the Board of Directors for WeCOACH, a nonprofit organization dedicated to recruiting, advancing, and retaining women coaches in all sports through year-round professional growth and leadership development programs.

Matt Domenick

Matt Domenick, Sporting Goods Strategic Account Manager

Matt has over 15 years of experience in sporting goods and apparel, having represented Majestic, All-Star and ten years with Augusta Sportswear. Prior to joining SanMar, he worked as a sales manager for Dynamic Team Sports. Matt earned his Bachelor of Science in Communication Studies from West Chester University in Pennsylvania where he also played NCAA lacrosse. In his spare time, Matt enjoys playing golf and spending time with his family.

Mike Sheils

Mike Sheils, Sporting Goods Strategic Account Manager

Mike has 20 years of experience in sporting goods, having worked at Wilson Sporting Goods and Russell Athletic/Spalding. In addition, he previously owned his own company, MADTAG, which stood for “Making a Difference Through Athletic Gear” and sold directly to school programs, booster clubs and more. Mike holds a Bachelor of Science degree from Texas A&M University and currently lives in the Dallas-Fort Worth area where he cheers on the Rangers, the Stars and the Cowboys. In his free time, he is working on an impressive collection of vintage baseball cards for his young twin boys.

Todd DeBeer

Todd DeBeer, Sporting Goods Strategic Account Manager

Todd comes to SanMar with close to 30 years of experience in the world of sporting goods. He spent nearly 8 years as a territory manager at Spalding and over 21 years working in sales and management at Wilson Sporting Good. Todd grew up in South Dakota and earned a Bachelor of Science in Economics from South Dakota State University. (Go Jackrabbits!) When he’s not working, Todd is an avid reader and enjoys attending sports events and music events with his family. He’s also an avid bowler and golfer and was fortunate enough to bowl a perfect 300 game and have a hole in one in golf!

Mark Sylvia

Mark Sylvia, Sporting Goods Strategic Account Manager

As a former college baseball player at Quinnipiac University in Hamden, Connecticut, Mark carries a wealth of sports knowledge with him. He brings more than 20 years of experience as the Field Sales Director at Rawlings Sporting Goods and before that spent more than ten years as a Team Sales Representative for Adidas America. Mark has worked with various team dealers and promotional and team sales accounts, including clients with extensive screen printing and embroidery capabilities. In his spare time, he helps Big Brothers and Big Sisters of the Adirondacks with their fundraising events.

Mendy McMurtry

Mendy McMurtry, Sporting Goods Strategic Account Manager

Mendy brings over 23 years of industry experience to SanMar, having worked with Under Armour, Wilson Sporting Goods, the Dallas Mavericks, Hoop-it-Up/Host Communications and the University of Tennessee/Vol Network. Her passion for sports extends beyond her professional experience – she played professional football for the Dallas Diamonds and is also a member of the United States Professional Tennis Association. Mendy holds a Bachelor of Science in Accounting from the University of Akron, where she attended on a tennis scholarship. She also earned a Master of Science in Sports Administration from the University of Tennessee. Mendy resides in Louisville, Tennessee just outside of Knoxville and her son, Royal Philo who is a baseball pitcher attending King University in Bristol, TN.

Sporting Goods Territory Map

Contact Us

For more information on how SanMar can help take your business to the next level, email insidesalessportinggoods@sanmar.com or call 800.346.3369.

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For more information about CPSIA and product safety, please visit our Product Safety page here.

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