Contact: Ian Hanson
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SanMar Launches Premium Sustainable Apparel from Stanley/Stella®
Supplier announces exclusive partnership with European label


Issaquah, Wash. – Dec. 17, 2024 – SanMar Corporation, the leading wholesale accessories and apparel supplier, today introduces Stanley/Stella® to the supplier’s best-in-the-business selection of industry brands. Through the exclusive distribution partnership, SanMar adds 20 new premium sustainable tees and fleece that spotlight the fashion-forward style and high-quality decoration that Stanley/Stella® is known for in the European market.

“We’ve selected and entered in an exclusive distribution partnership with SanMar as we share common values,” says Jean Chabert, CEO of Stanley/Stella®. “SanMar’s extensive reach and top-tier logistics make them the perfect partner to help us deliver our premium, sustainable garments across the country.”

Founded in 2012, the Belgian brand has become a leader in blank apparel by producing on-trend styles with premium fabrications that yield intense precision decoration. Launching with SanMar’s 2025 Spring New Arrivals, the collection features an assortment of the brand’s most popular unisex and women’s premium organic cotton tees and organic cotton and recycled polyester fleece in vibrant colors and heathers in a range of core and lifestyle silhouettes thoughtfully redesigned for the US market.

“We're always looking for that ‘good, better, best’ in our product assortment to give our customers a range of versatile options,” shared Shelley Renning, Vice President of Merchandising at SanMar. “Stanley/Stella elevates basics in the ‘best’ category because of its level of quality, exceptional hand feel, printability, and sustainability, which uniquely positions the offering in our market.”

SanMar’s launch of the brand to the US market provides customers with a fresh, premium choice among the supplier’s growing sustainable apparel offering. As one of the top global buyers of organic cotton and with active accreditations and memberships with GOTS, Fair Wear Foundation, Textile Exchange, and PETA, Stanley/Stella® shares SanMar’s continued prioritization of people and planet.

“Stanley/Stella not only demonstrates their commitment to sustainability through top-tier certifications and memberships, but their commitment to transparency speaks volumes about their sense of responsibility for worker well-being and a deep care for the environment,” said Emily Gigot, Senior Manager of Sustainability at SanMar. “Through the factories they work with and materials they source, Stanley/Stella provides a fantastic option for the most discerning of sustainability consumers.”

 

Stanley/Stella® launches as part of the 2025 Spring New Arrivals coming to sanmar.com. Samples from the collection will be on display at industry tradeshows throughout January 2025:

  • ASI Show Orlando: January 4, Booth #1001, Orange County Convention Center, Orlando FL
  •  PPAI Expo: January 13-16, Booth #3113, Mandalay Bay Convention Center, Las Vegas NV
  • Impressions Expo Long Beach: January 22-25, Booth #1533, Long Beach Convention Center, Long Beach CA

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About SanMar

At SanMar Corporation, we do more than make and sell t-shirts. We build meaningful connections that elevate lives. As the largest supplier of wholesale imprintable clothing and accessories in the United States, our products, and the connections they create impact organizations, individuals, and the world we live in. It all started more than 50 years ago with a business philosophy that has held true since day one: Be Nice and Tell the Truth. Family owned and operated, SanMar is based in Issaquah, Washington, with nine distribution centers nationwide and apparel from more than 30 celebrated brands. For more information, visit sanmar.com and follow us on LinkedIn, Instagram, and Facebook.

About Stanley/Stella

Founded in 2012, Stanley/Stella is the European leader in premium, sustainable blank apparel. With operations spanning four continents and a strong track record in Europe, the company brings a fresh, new reference for premium blank apparel in the US blank apparel market. As the US market shifts to greater quality and responsibility, Stanley/Stella truly embodies this evolution. Our dedicated US collection brings our signature look & feel, hand feel and decoration results, which set us apart in Europe to the US. For more information, visit Stanley/Stella US.

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www.sanmar.com
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